"A family residing in the northern part of London wants to find an extraordinary and experienced instructor to support their youngest child on his early path to becoming an English gentleman."
When reading this post, you might naturally miss the phrase "beginning" as simple figurative language.
Yet, it may be the most important aspect of this distinctive job advert, as it attempts to recruit a teacher for a infant.
Numerous of responses have already been received since the unidentified family posted their request for the highly paid tutor, who must be "a uniquely qualified person".
During the past few weeks, the advert has received attention in the media, with numerous asking why?
Forward-Thinking Method
The CEO, head and founder of an education consultancy, which is supporting the family in their search, explained that notwithstanding first doubt, he considered the plan "forward-looking", and "innovative".
When he met the family, he noted they understood the unusual aspect of their demand, and how young their son is.
But, they stated that they "didn't want to wait any longer" to hire a tutor, as they had held off until their elder sibling was five, and by that stage "cultural bias had already taken hold".
What precisely does the family refer to by "cultural bias"?
It's "everything", Adam answered. "The manner you eat, the manner you speak".
He said the older sibling had picked up "really subtle, body language" from the family, and had adopted their cultural habits. The family explained to Adam they wished to avoid this pattern to happen again with their younger child.
The plan: To hire a UK tutor, who must speak with RP, to influence the baby from the very start.
Subtle Influence
"Much of the learning at the start here is kind of acquired indirectly," explained the expert.
It's through this subtle influence that the family are hoping the child will acquire the UK customs they want to impart.
Adam said the tutor had to be an individual who went to "the right kinds of schools – similar types of schools as the family plan to send their son to".
"The tutor must be the suitable individual, they'll be carrying out things they don't even know they're doing, effortlessly," he added.
Expense Not a Factor
The family told Adam the chosen tutor should preferably also have understanding of or interest in riding, alpine skiing, the arts and instrumental training so as to inspire the child in a broad spectrum of interests.
Furthermore though, he said the family hoped the tutor to register the child on a range of lessons so the child would be "horseback riding and starting an musical instrument by the time they are around three years old".
In the family's minds, assisting their son develop into a "UK sophisticate" will bring about success and create opportunities.
"Taking into account the pros and cons of that, because it's definitely a social class indicator," he adds.
Yet, in spite of all this guidance in "English culture", could the child absorb so-called cultural bias from the multicultural family he resides with regardless?
"Yes", said he. "The family understand this could fail, but they've simply adopted the attitude of, 'we should try and we'll proceed as early as we can', because the expense of it is not a concern," he said.
Idealistic and Unrealistic
A number of in the education sector who share these doubts.
Another CEO, chief executive of a tutoring service, who provides individual instructors, wrote that "the development of embracing two identities, or indeed, becoming oneself, is something that must be lived into, not engineered."
Peter explained that he had moved from Asia to the Britain at the time of childhood, and had been raised knowing and practicing both cultures. He continued to study at Cambridge University.
"The notion that one individual can act as a living vessel of UK identity, someone who can possibly transfer the attributes of a English gentleman to a infant child, strikes me as naive and unfeasible," he stated.
"In my experience, engaging a quintessentially British tutor from babyhood will does not instantly create the goal they desire.
"I wasn't provided with such a tutor, and however I have been fortunate enough to experience numerous of the opportunities they aspire for their son."
He stated: "The reality is, cultural identity cannot be dictated from the external environment; it must be chosen, and it must be internally driven."
Buying Britishness
Naturally, Britishness is something the CEO thinks can be instructed – and marketed.
"In my view the situation that the global community regards us in this light is something that we should be cherishing|valuing|appreciating